Google News – The News that Matters article Google Search has been forced to suspend its advertising revenue for the first time since the Google News program began, with search traffic in the US dropping to a record low as a result.
Google said that in the first quarter of 2018, the company lost $1.9 billion, with advertising revenue falling by 6.4%.
Google also said that the number of searches it generates through Google News, its ad-supported news aggregator, fell by 1.7% to 4.1 million in the quarter.
But Google said in its earnings call that the drop in search traffic could be attributed to a variety of factors, including the launch of Apple News, Google News for iOS, and the recent arrival of YouTube.
“As the platform evolves, Google will continue to focus on ways to deliver a faster, better, and more personalized news experience for our users,” Google said.
“Our ad revenue from Google News has fallen in every year since its launch in 2012, and we expect that trend to continue as search traffic increases.”
Google said it has already reduced the number and amount of ads it sells through its Google News service, as well as launched new ad formats to better serve publishers.
The company is also rolling out a new set of ad formats that allow publishers to deliver ad-free news on the homepage of Google News.
It said that Google News had grown to include more than 8 million pages, with more than a billion pages in total.
“We expect to see a similar decline in the number, and in total, of ads that we sell through Google’s search and advertising platform,” Google Chief Operating Officer Brad Smith said.
Google has been working on ad formats for Google News since 2015, when it announced a new ad format for its News app.
Google’s new ad product is not yet available on Apple News apps, and has yet to be rolled out in other publishers.
However, Google is testing new ad models for other publishers, including Time Inc. Google also announced that it is rolling out ad formats in the News app for the iPhone and Android.